Matched betting: a proven way to lock in tax-free profit—when you work the offers methodically.
With practical software and plain-English walkthroughs, you can see why a disciplined, offer-led workflow beats guessing results—without treating the sport as a lottery ticket.
Tax treatment depends on your circumstances; we don't give tax or legal advice.
The same class of building blocks serious matched bettors use—offers, matcher, calculator, logging.
- Bookmaker & promo directory you can filter to what you need
- AutoMatcher for tight back/lay pairs on real events
- Calculator modes for qualifying bets, SNR, FSR and commission
- Profit tracker in your account once you sign in
At a glance
Offers
Curated welcome & free-bet list
Matcher
Live back/lay pairing
Tracker
Profit log in your account
Latest offers from the blog — use arrow keys or buttons to change slide
Latest offers · 24 Apr 2026
Kwiff New Customer Offer: Bet £10, Get £40 in Free Bets
kwiff is running a new customer offer that hands you £40 in free bets after you place a qualifying bet of just £10. The free bets arrive split across four tokens covering singles, accumulators and a bet builder, and with the Champions League semi-finals coming up fast, there is no shortage of events to use them on. Minimum odds of 2.0 apply and no promo code is needed.
Offers
Top free bets
Claim offer888sport
Free bet
£30.00
Bet £10 get £30 free bets
Claim offerATG (SE)
First bet refund
£10.00
£30 Risk Free Bet
Claim offerBet Victor
Free bet
£40.00
Bet £10 get £40 free bets
Claim offerBetclic (FR)
Free bet
£50.00
£50 free bet
Claim offerBetfair Sportsbook
Free bet
£30.00
Bet £10 get £30 in free bets
Claim offerBetMGM
First bet refund
$1,000.00
First bet insured; refund if it loses
Claim offerBetOnline.ag
First bet refund
£250.00
£250 Risk Free Bet
Claim offerBetRivers
First bet refund
£500.00
$500 Second Chance Bet
Claim offerBetway
Free bet
£30.00
Bet £10 get £30 free bets
Claim offerBoyleSports
Free bet
£20.00
Bet £10 get £20 free bets
Claim offerCaesars
First bet refund
$1,250.00
First bet insured up to $1250
Claim offerCasumo
Free bet
£20.00
Bet £10 get £20 free bets
AutoMatcher plans
One membership: live back/lay ideas, filters, presets, and plain-English steps. Choose monthly or save with annual billing — prices shown in GBP.
Monthly
£15 / month
Flexible — cancel any time from your account.
- Unlimited AutoMatcher searches
- Live back & lay pairing with filters
- All bet types & saved presets
- Step-by-step placement instructions
Annual
£150 / year
Save £30 vs 12 monthly payments
One payment, full access for 12 months.
- Unlimited AutoMatcher searches
- Live back & lay pairing with filters
- All bet types & saved presets
- Step-by-step placement instructions
Prices include VAT where applicable. Sign in or create an account to complete checkout with Stripe.
Featured in
Press and partner badges can live here as you grow — for now this is the same layout space the big sites use for credibility.
Bettors use FreeBets to keep offers organised and the maths honest
You don't need hype—just repeatable steps, up-to-date offers, and tools that show the lay stake before you click “place bet”.
Matched betting, step by step
Concept, workflow, who we are, and how to try the site—without scrolling through four separate headings. Use the tabs in order, or jump straight to what you need.
Matched betting is a way to profit from bookmaker promotions—free bets, bet credits, and welcome offers—by covering every outcome of a sporting market. You place a back bet with the bookmaker and a lay bet on a betting exchange so, when the maths is set correctly, the result of the match doesn't decide whether you win or lose that cycle.
If you follow a solid guide and double-check stakes, every outcome is hedged, so the scoreline is largely irrelevant to the structure—you're engineering a known position, not tipping a winner.
You normally accept a very small loss on the qualifying stage (often called a qualifying loss)—think loose change compared to the stake—in order to unlock a larger free bet or credit. That's the bet you convert into withdrawable profit.
In many setups you can realistically turn a large chunk of the free-bet value into cash—often well over half—once exchange commission and the right odds are factored in. For example, a £50 free bet might translate to somewhere in the mid-thirty pounds of profit after the conversion leg, depending on prices and rules.
The loop is always the same: unlock the promotion, then convert the free bet with a matched lay.
Place the qualifying bet and take the tiny known loss
Choose an offer from our directory, match the qualifying bet on the exchange, and absorb the small, expected qualifying loss that unlocks the free bet or credit.
Convert the free bet into cash you can withdraw
When the free bet is active, back and lay again so every outcome pays out predictably—no need to predict the winner.
Always read each offer's terms. Our guide walks through SNR, FSR, minimum odds, and exchange commission so your figures stay defensible.
About us · What you'll find here
Here at FreeBets we focus on one thing: making matched betting in the UK easier to learn and easier to execute. That means curated offers, live matching tools, and guides that spell out exchange vocabulary so you're never guessing what "lay", "liability", or "SNR" actually mean in pounds and pence.
As a route to extra income from promotions—not from picking winners—we give you calculators and matchers that surface realistic prices, plus a members area to log what you've placed so follow-ups and withdrawals don't fall through the cracks.
We evolve the site as bookmakers change their terms: promotions move quickly, and the edge is in disciplined process rather than chasing every hype thread. Our job is to keep the workflow boring, repeatable, and transparent.
On FreeBets you'll find a coherent set of tools built around the same loop: qualify cleanly, convert the free bet, track the numbers. Alongside the software there are deep-dive articles, offer callouts, and the AutoMatcher so you spend less time scrolling odds ladders.
Whether you're on your first welcome offer or your fiftieth reload, the same ingredients apply—accurate stakes, tight matches, and a record of what's live. That's the standard we build toward.
You can explore guides, offers, and calculators without paying for a subscription model. When you want history, saved progress, and the profit log in one place, a free account pulls it together the way premium sites gate "member" value—except here the entry price is zero.
- — Read the full matched betting guide and glossary-style articles
- — Browse the bookmaker directory and offer notes
- — Run the calculator and AutoMatcher for live ideas
- — Sign in to access account-only views where we provide them
- — Log matched bets and estimated profit in one ledger
- — Pick up where you left off on multi-step sign-ups
Serious sign-up value, listed in one directory—start today
We maintain a living list of welcome-style and free-bet offers with the fields that matter: turnover, minimum odds, market restrictions, and what “done properly” looks like.
Latest Offers
Kwiff New Customer Offer: Bet £10, Get £40 in Free Bets
kwiff is running a new customer offer that hands you £40 in free bets after you place a qualifying bet of just £10. The free bets arrive split across four tokens covering singles, accumulators and a bet builder, and with the Champions League semi-finals coming up fast, there is no shortage of events to use them on. Minimum odds of 2.0 apply and no promo code is needed.
Read more →
William Hill Bet £10 Get £40: Make the Title Run Count
William Hill's new customer offer gives you £40 in free bets for a £10 qualifying bet, making it one of the better welcome deals around right now. Whether you're signing up for the first time or looking for a fresh way into matched betting, this William Hill free bet promotion is worth a look before the weekend fixtures kick off.
Read more →
Betfred's Bet £10 Get £50 Offer: Timing It Right for Champions League Week
Betfred's new customer offer lets you place a £10 qualifying bet and pick up £50 in free bets, split across sports markets and accumulator selections. It's one of the more generous sign-up deals around right now, and with the Champions League semi-finals on the horizon, there's no shortage of qualifying fixtures to choose from.
Read more →
BetVictor's Bet £10 Get £30 Offer: Thirty Quid for Your First Tenner
BetVictor is currently offering new customers a straightforward welcome deal: bet £10 on sports and receive £30 in free bets credited to your account. This new customer offer from BetVictor requires no promo code and minimum odds of evens or greater on your qualifying bet. Here is how the promotion works and how to get the most from it through matched betting.
Read more →
Sky Bet New Customer Offer: Bet Just 5p and Bank £30 in Free Bets
Sky Bet's new customer offer is one of the more accessible welcome deals around right now. Place any bet of just 5p at odds of evens or better and you will receive three free bets worth £10 each, giving you £30 in free bets to work with. It suits matched betting nicely, and with a substantial Premier League weekend ahead, the timing is good for new customers looking to claim it.
Read more →Our most useful matched betting tools
Everything routes through the same idea: find the offer, match the numbers, log the result.
Guide
Step-by-step explainers — free bets, exchanges, SNR and FSR without the jargon.
Open tool →OffersBookmakers & offers
A curated directory of welcome and free-bet style promos with the detail you need before you sign up.
Open tool →Live toolsAutoMatcher
Surface events where a book back and exchange lay line up — fewer wrong prices, less tab fatigue.
Open tool →MathsCalculator
Lay stakes for qualifying bets, free bet conversion (SNR/FSR), with commission baked in.
Open tool →Ready to work through your first offer methodically?
Browse bookmaker offers