William Hill Bet £10 Get £40: Make the Title Run Count

William Hill is currently running a sign-up promotion for new customers: bet £10 and receive £40 back in free bets, split into four tokens of £10 each. To qualify, you need to place a single cash bet of at least £10 at odds of 1/2 or greater. Once your qualifying bet settles, the free bets land in your account within 24 hours and are valid for seven days. The free bets are stakes not returned, so your profit is what the selection wins rather than the stake on top. One thing worth noting: the offer is not available if you deposit via Skrill, PayPal, Neteller, or a handful of other e-wallets, so a debit card deposit is the safest route. Use promo code G40 at registration to unlock the £40 version. For anything not covered here, check the full terms at William Hill directly.

Arsenal host Newcastle at the Emirates on Saturday evening, a fixture that carries some weight with Arsenal still in the hunt for the title and Newcastle doing their best to complicate things. It is a solid market for a qualifying bet, with decent liquidity on Betfair and competitive odds available at William Hill. Having a stake riding on it makes the early evening slightly more interesting as well.

To lock in a risk-free return, head to OddsMatcher and find a market where William Hill's back odds sit close to the Betfair lay price. Place your £10 qualifying bet as a back on William Hill at the minimum 1/2 odds, then lay the same selection on Betfair Exchange to cover the outcome. The qualifying loss should be small. Once the four £10 free bets arrive, use OddsMatcher again to identify the best SNR opportunities: back on William Hill, lay on Betfair, and aim for selections priced around 5/1 or above to return roughly 75 to 80 per cent of the free bet value as cash. That gives you an expected profit of around £30 from the four tokens combined.

Lay, back and profit!